- Create a professional and approachable employee handbook

- Improve accessibility and understanding of HR policies and procedures

- Align employee-facing materials with Catalog Hospitality's brand identity

- Support onboarding and employee development initiatives

- Deliver a resource that employees can confidently reference throughout their journey with the organization

The handbook was designed for team members across Catalog Hospitality's growing portfolio, including boutique hotels, restaurants, and hospitality-driven destinations. The content needed to be accessible, engaging, and informative for employees at all levels while reinforcing the company's commitment to exceptional experiences and strong workplace culture.

Working closely with Britney Wilson and Bell Cat Media, we collaborated to transform what could have been a text-heavy HR document into an engaging and accessible employee resource. Britney identified opportunities to make complex information more digestible through visual storytelling and trusted us to bring those ideas to life.

With access to Catalog Hospitality's established brand guidelines and imagery, we carefully evaluated the content to determine where infographics, visual callouts, and photography could have the greatest impact. Our goal was to create moments of engagement throughout the handbook while maintaining clarity and consistency.

Our approach focused on:

- Identifying opportunities to transform dense content into visual infographics

- Creating a clear and intuitive information hierarchy

- Strategically incorporating brand imagery to support key messages

- Balancing content, visuals, and white space for improved readability

- Maintaining consistency with Catalog Hospitality's established brand standards

- Designing an employee experience that felt engaging from cover to final page

The final 30-page HR handbook serves as a polished and practical resource that supports employee onboarding, training, and ongoing reference. Through intentional design and clear organization, the document transforms essential workplace information into an engaging experience that reflects Catalog Hospitality's people-first culture.

We were proud to support Bell Cat Media as their design partner and help create a resource that strengthens communication, reinforces company values, and supports employees across Catalog Hospitality's growing portfolio of hospitality brands.

- HR Handbook Design

- Information Hierarchy Development

- Document Layout & Formatting

- Print-Ready Production Files

- Infographic Design