Bluerock Plumbing & Heating

Everything you need to know

HIGH-LEVEL SUMMARY

Bluerock Plumbing & Heating needed a logo that reflected who they are, and their commitment to quality. After multiple logo renditions over the years, nothing seemed to feel right.

We worked with them to understand their brand, prefrences and style to craft something that truly felt like them.

Our Goals & Objectives

- Create a versitile logo that worked for digital touchpoints like their website, social media, and invoices, but also in print for their van, truck, and stickers.

AUDIANCE

Calgarians in need of plumbing & heating services.

APPRAOCH

We began with a discovery call and collecting benchmarks of logos they liked. They leaned twoards simple, clean logos.

We started by sketching a few different examples and letting them choose which ones they wanted brought to life. From there we refined the logos.

We went through multiple fonts, colors pairing, and styles of mountains before perfecting the brand style. From there, we were able to break up the elements for different applications.

THE RESULTS

- A primary logo
- A secondary logo
- A sticker logo
- Icons
- Brand Kit

‍Gillian Hawryluk

"Rhea and her team are lovely and effortless to work with. They kept us in the loop every step of the way, and intuitively grasped our style and aesthetic with very minimal direction. When they designed our logo, their attention to detail and creativity made for an end-product that far exceeded our expectations—as someone who’s worked with countless designers, I highly recommend their team for your project! "

HOW WE HELPED

- Brand Strategy
- Visual Identity Refresh
- Website Design & Development
- Digital Systems Integration
- Social Media Support
- Program & Workbook Design
- Ongoing Creative Support

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