Overview
Coaching and Leadership Experiences
When Blazing Pine came to us, the business was already well-established but ready for its next stage of growth. Founder David Easton knew the brand needed to evolve alongside the direction of the company: bolder, more confident, and more recognizable.
Before touching the visuals, we worked closely with David on brand strategy to define how the brand should feel, how it should position itself in the market, and how it would connect with its audience. From there, we refreshed the existing identity while intentionally preserving the iconic blazing pine symbol, a mark that already carried strong recognition and meaning within the brand. We believe strong branding isn’t about changing things for the sake of change; it’s about refining what already works and building on it with purpose.
Once the new direction was established, we rolled the refreshed brand out across a redesigned website, LinkedIn, Substack, and other professional digital platforms. Today, we continue supporting Blazing Pine with social media, program materials, and ongoing creative assets as the business continues to expand.
Industry
Coaching
Scope
Brand Strategy Visual Identity Refresh Website Design & Development Digital Systems Integration Social Media Support Program & Workbook Design Ongoing Creative Support
THE RESULTS
The result was a refreshed and future-focused brand designed to support Blazing Pine’s continued growth. Alongside the new website, we developed digital workbooks and integrated online resources that allowed David to expand his offerings and reach a larger audience more efficiently. We also streamlined bookings and payment systems, reducing manual administration and creating a smoother experience for both the business and its clients. Most importantly, we created a brand system that was simple, flexible, and easy to maintain. David has since been able to confidently create and manage many of his own branded materials internally, while continuing to partner with us on larger creative and strategic projects as needed.
"I started working with Renegade Ideas at a time when I was pivoting my business strategy and needed help defining the right approach. I expected support with design and branding — but I got so much more than that. Working with Rhea added incredible value to the process, not just in getting the strategy right, but in implementing it and turning it into real, measurable results. This is not just another agency. Hire them. Now."
David Easton
Founder & Leadership Coach
