Overview
Building Calgary yards & outdoor spaces for 27 years
Good Neighbour Yard Services is a Calgary-based, family-run landscaping and construction company that has been serving the community since 1999. Heidi and Kimball specialize in landscaping, outdoor living builds, general construction, and ongoing yard maintenance.
For the past 27 years, they’ve grown the business organically, building a strong reputation through word-of-mouth referrals, expert advice, and quality work that speaks for itself. Their reputation on-site has always been stronger than their presence online, and their existing brand and website simply weren’t reflecting the level of work, care, and expertise they bring to their clients.
After two previous iterations of the brand and website with other designers, Heidi and Kimball reached out to Renegade Ideas for a rebrand and new website that finally felt like them. They had spent nearly three decades building something they were proud of, and were ready to stop settling for “good enough” when it came to how that work was represented.
The goal was to bring the same thoughtfulness, craftsmanship, and genuine neighbourly service they’re known for in Calgary into their digital presence, creating a brand that feels as good as the work they’ve built it on.
Industry
Landscaping & Construction
Scope
Logo Design Brand Identity Web Design
RESULTS
The new website gives Good Neighbour a digital presence that finally reflects the business they’ve spent 27 years building. It establishes them as a trusted Calgary landscaping and construction company, clearly communicates their full range of services, and showcases the quality of their work through a more intentional visual and content strategy. With clear calls to action throughout the site, potential clients can easily explore their services, see what they’re capable of, and get in touch to start their next project.
The new visual identity gives Good Neighbour the flexibility to show up consistently across a range of touchpoints, from signage and workwear to digital platforms and custom merchandise. Custom graphics and supporting brand elements give the team the tools to represent the brand from the moment they arrive on site, while creating a cohesive presence that makes Good Neighbour recognizable wherever they show up, both online and in the community.
Owner
Heidi & Kimball Lacey
