BLAZING PINE BRAND STRATEGY, IDENTITY & WEBSITE RE-DESIGN

Blazing Pine

Brand Strategy, Visual Identity & Website Re-Design

Blazing Pine Coaching helps leaders navigate complex roles, balancing work and life while gaining clarity and control over their direction. As their growth outpaced existing systems, we created a scalable strategy, redesigned their logo, built brand guidelines, and rebuilt their website.

VISUAL IDENTITY

We started by creating a brand identity for Blazing Pine. The Primary Orange was the only requirement to incorporate while designing a trustworthy, energetic, and polished brand that can be applied in a clean, simple, yet bold way across digital and print.

The primary color, Blaze Orange, was a difficult color to fit into the brand. We didn’t want to come across as a hunting brand. We paired it with a warm white, charcoal, green and khaki to bring the bright orange back to earth tones.
We believe in keeping things simple, smart, and human. Every project starts with listening and ends with something we're proud to share.
From startups to seasoned brands, we partner with people who care about doing things right, and doing them well.